Why Is David Lloyd So Expensive? (The Behind-The-Scenes Secrets)

If you’re thinking of taking your workouts to the next level, consider signing up for a David Lloyd membership. With it, you’ll have unlimited access to a range of excellent facilities, high-end amenities, and quality services.

But that won’t come cheap.

That’s right, David Lloyd clubs are generally more expensive than traditional fitness chains like Planet Fitness.

While they offer different membership tiers, you can expect to pay an average of around £120 for full-time access to the club.

So, what makes David Lloyd so expensive? Let’s find out!

Why is David Lloyd so Expensive
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Why is David Lloyd so Expensive?

Despite its high pricing, David Lloyd has millions of followers and members across the country. That says a lot about the popularity of the fitness chain.

Fortunately, David Lloyd is not unreasonably priced. It is a luxurious and premium fitness chain designed to meet the needs and requirements of fitness enthusiasts who want only the highest quality services.

So, let’s try and break down the secret behind why David Lloyd memberships cost so much.

Premium Equipment and Facilities

Premium Equipment and Facilities

While there are many gym chains in the United Kingdom offering cheaper memberships, they cannot compete with David Lloyd when it comes to the quality of equipment and the luxury facilities offered.

David Lloyd clubs boast a wide variety of machines and free weights that are perfect for serious fitness enthusiasts and bodybuilders. The studio also has space and all the relevant facilities for yoga, pilates, spin, and even Boxfit.

All of these facilities and equipment are well-maintained and hardly show signs of damage or deterioration.

With all that in mind, it’s no wonder that David Lloyd charges an expensive fee from their loyal members.

Wide Range of Group Fitness Classes

Wide Range of Group Fitness Classes

At David Lloyd, you will never walk alone. The fitness brand is known for its exclusive club experience. All members have unlimited access to the following group fitness classes at David Lloyd:

  • HIIT Cardio
  • Blaze Rebels
  • Yoga
  • Pilates
  • Outdoor Fitness
  • Water-Based Activities

There are many wellness programs that members can participate in as well. At any normal studio, these group sessions would cost a lot more than it does in David Lloyd, especially as members can take as many classes as they want in a month.

So, it’s only fair that David Lloyd clubs charge a little extra for providing this sort of benefit to all its members.

Extensive Services

At David Lloyd, it’s not just about workouts and weightlifting. You get tons of other benefits as well.

For example, you can enjoy premium services like personal training, nutritional advice, and spa treatments. The cost of these additional services in any external facility would be more expensive than the monthly cost of a David Lloyd membership.

Moreover, the nutrition coaches and personal trainers at David Lloyd are highly qualified, with all the relevant certifications and educational backgrounds. These kinds of trainers would charge anywhere between £200 and £400 per month in the United Kingdom outside of David Lloyd.

Keeping this in mind, it’s again understandable that David Lloyd is charging a little bit more for these kinds of services.

The Location Factor

David Lloyd is all about exclusivity and luxury. As such, the brand ensures that they build most of their studios in affluent areas and prime locations. Generally, the cost of real estate in these areas is pretty high.

Rent and property prices, therefore, likely contribute to the high membership costs at David Lloyd.

And yet, people don’t mind it as this is a significant advantage over other commercial gyms that are located in places where driving to and working out could be a tad uncomfortable.

Moreover, David Lloyd’s clubs are much larger than other commercial gyms. That is because they need more space to accommodate yoga rooms, swimming pools, saunas, and so on. As such, property prices and rent become even more expensive, as is reflected in the membership costs of David Lloyd.

High Staff Ratio

The thing that David Lloyd is known for the most is its exceptional customer service and staffing systems.

The brand ensures that it employs a large number of staff members at each of its clubs. The staff includes trainers, coaches, support staff, swimming instructors, and so on.

Moreover, David Lloyd focuses on maintaining high standards of cleanliness. As such, they need a few sets of helping hands to take care of and maintain the equipment, clean the floors, keep the pool areas running smoothly, and so on.

The higher staff ratio can really help the members have a more convenient experience. But it also contributes to higher prices for the brand. So, David Lloyd compensates by charging their members a little extra money.

Exceptional Amenities

Exceptional Amenities

David Lloyd is more than just a place where you work out and realise your bodybuilding goals. Instead, it is a complete fitness-oriented package where you can enjoy tons of activities with your friends and family.

For example, there are many water-based facilities and services like swimming pools and saunas where you can hang out with your loved ones. They offer both indoor and outdoor pools to ensure that bad weather cannot ruin your experience.

Apart from that, you can also enjoy a range of spa facilities, complete with saunas, whirlpools, and even seam rooms in some locations.

All of these facilities represent the luxury nature and high standard offered at David Lloyd. Naturally, it’s acceptable that they charge high fees for providing these services.

Exclusive Memberships

David Lloyd has a stellar brand reputation. They market themselves as a charming fitness-oriented space where like-minded individuals can come together and enjoy some of the best facilities offered at any gym chain on a global scale.

As such, they also maintain high levels of exclusivity.

David Lloyd clubs tend to limit the number of memberships that they hand out so as to prevent overcrowding and misuse of facilities. As such, there is competition among people to become a member of David Lloyd.

People are willing to spend whatever the brand asks them to because of the exclusive nature of these memberships.

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Wrapping Up

David Lloyd is undoubtedly more expensive than many other fitness chains in the United Kingdom. But they offer a wide range of services that other gyms simply cannot provide.

The exclusive nature and high-end facilities offered by David Lloyd actually make the memberships cost-effective, even if they are slightly more expensive than the alternatives.